Life insurance

Bought well, it is the cheapest way to keep a promise you cannot be there to keep yourself. Bought carelessly, it is a bill nobody understands.

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Illustration of an umbrella protecting a family and their home

How much cover do I actually need?

Add up what would have to be paid or replaced: the mortgage and other debt, the years of income your household would lose, the cost of raising and educating children to independence, final expenses and the tax due on your estate. Then subtract what already exists, savings and any group cover through work. The gap is your number.

That arithmetic beats the rules of thumb, because ten times your salary is either far too much or nowhere near enough depending on your debt, your children's ages and whether your spouse earns. We do the calculation with your figures and show you the working, so you can see exactly what each dollar of cover is there to pay for.

Term or permanent, which is right for me?

Term covers you for a set period, usually ten to thirty years, at a low price, and ends with nothing paid if you outlive it. Permanent covers you for life, costs several times more, and builds a value inside the policy. Most people need term for the temporary obligations and, sometimes, a smaller permanent policy for the ones that never end.

The needs with an end date, a mortgage, children at home, a business loan, are term needs. The needs without one, final taxes on an estate, a disabled dependant, a corporate share redemption, are permanent needs. Almost every sensible answer is a mix, and the term policy's conversion privilege lets you change your mind later without new medical questions. Cover for illness rather than death is here.

Why would my corporation own a policy?

Because the company pays with cheaper dollars and the proceeds can leave it tax free. Premiums are paid from corporate income taxed at the low small business rate rather than from salary you have already paid personal tax on, and the death benefit above the policy's adjusted cost basis is credited to the Capital Dividend Account.

The Capital Dividend Account, or CDA, is a running notional total the tax rules let a private corporation build up from certain tax-free receipts, including most of a life insurance death benefit. Whatever sits in it can be paid out to shareholders as a capital dividend, which they receive completely tax free. The adjusted cost basis is roughly the premiums paid less the accumulated cost of the insurance itself; only the amount above it reaches the CDA.

Corporationpays the premiumsDeath benefitpaid to the corporationAmount above ACBcredited to the CapitalDividend AccountCapital dividendto shareholders, tax freeYellow marks the tax-free path.
How a corporate-owned policy moves money to shareholders without tax.

Corporate ownership is not automatically right. It only works where the corporation is the one with the need or the cash, the premiums are not deductible, and a structure with a holding company needs care over which entity owns and which benefits. We set this up alongside your corporate plan, with your accountant tracking the CDA balance.

What is cash value and can I use it?

Cash value is the amount that builds up inside a permanent policy as premiums exceed the cost of the insurance and the surplus is credited or invested. It grows without annual tax, and you can reach it three ways: borrow from the insurer against the policy, use it as collateral for a bank loan, or withdraw or surrender part of it.

Each route has consequences. Borrowing usually leaves the tax-free growth intact but accrues interest and reduces the death benefit if unpaid. Withdrawing can trigger a taxable gain. Surrendering ends the cover you bought in the first place. Cash value is a genuine asset, but it is a slow one, and a policy sold mainly as an investment rarely beats a plain term policy plus the difference invested elsewhere. We compare both before recommending either.

Can it fund a buy-sell agreement?

Yes, and it is the usual way. A buy-sell agreement says that if a shareholder dies, the surviving shareholders or the company buy their shares at an agreed value. Life insurance provides the cash to actually do it, on the day it is needed.

Without funding, the agreement is a promise your partners keep by borrowing, selling assets or paying your family in instalments over years. With it, your family receives fair value promptly and your partners keep control of the business. The ownership structure, whether the company holds the policies or the shareholders hold them on each other, changes the tax treatment and the CDA credit, so it belongs in the same conversation as the agreement itself. Estate planning ties this to the rest of your affairs.

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What does the right ownership change?

A life insurance case study will be added here when the approved figures and story are ready.

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Policy and tax details on this page are current as of September 2026. Rules change, and we review this page whenever they do.

What else should you know?

Do I need life insurance if nobody depends on me?

Usually not much, and we will say so. The exceptions are co-signed debt somebody else would inherit, a business partner relying on you, and locking in a low rate while you are young and healthy if dependants are likely later.

Will I need a medical exam?

Often, though many policies now issue on a questionnaire and a phone interview alone. Fuller underwriting usually buys a lower price, so it is worth the appointment on larger amounts of cover.

Is the death benefit taxable?

No. A life insurance death benefit is received tax free by the named beneficiary, and when a beneficiary is named it passes outside the estate, avoiding probate fees and delay.

What happens if I stop paying?

A term policy lapses and the cover ends. A permanent policy with cash value may keep itself going for a while from that value, or convert to a smaller paid-up amount, and we check which applies before anyone cancels anything.

Can I change or cancel later?

Yes, cover can be reduced or cancelled at any time, and most term policies can be converted to permanent without new medical questions within a set period. That conversion privilege is one of the most valuable features people forget they hold.

Do you know what your policy would actually pay?

Bring what you have to a complimentary 20-minute assessment and we will read it with you.